Taking Time Out for Self Mastery

Have you just taken a time out? We have all done that in the past, just stop everything and walk away. Well if you have your OK, there is nothing wrong with you. This is a self time out. Sometimes we all have to do this in order to get though a tough day at work or at home with the teenagers or even maybe just to get a break from life its self. Well in the message I am going to tell you some things that just might help.

You have to be able to want to learn the skills so that you’re able to use them so they will benefit you. All you will have to do is to really sit down and decide what you want to be able to change.What do you want to do that is different from what you are doing now.

What should I do if I want to calm down?
If you decided that, you want to remove your self from the situation then go for a walk. You will find that going for a walk is a good thing for you mentally and physical.. Walking is a great stress reliever as well as a great exercise so when you are walking you are walking to be a better you.

Some people like to just be alone. This also very helpful  This will let you be able to really think about the area that needs work and help you to clarify what will work for you.

There are many others things that you can do to help yourself as well. Maybe you would like to learn how to control your mind so that you are able to think things out before you act. This is a great self-mastering skill.

You may want to talk to some one, this could be a close friend or a family member they might be able to give you some ideas that might be helpful to you. If you find that you’re not getting any help this way then you may want to go to your family doctor.  They may know someone who can assist you. The internet is a fabulous resource also.

What else can I do that might help me learn how to get self-mastering skills?
You might also want to try to go to your local library and learn about yoga this is an exercise that might help you to relax your mind and your body.There are tons of books and CD's available
If you find that yoga isn’t something that you would like to do then there is also mediation. This will help you to be able to control all of your body and mind. These are all good ways to learn so that you can get in control of your self-mastering skills.

What can happen to me if I don’t learn self-mastering skills?
If you don’t want to learn, there is no one who can make you do so, although you will never be in control of your thoughts or your emotions ( this always equals disaster).  We all have these issues and have to work on them every day but we can do it. Sometimes it will just take some time for you to put them to work. We all have the knowledge to learn but most of us don’t use this vital god given skill. So with this is in mind Leap and The Net Will Appear

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How To Write A Good Advertisement

How To Write A Good Advertisement
By Robert W. Bly

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To define what constitutes good print advertising, we begin with what a good print ad is not:

• It is not creative for the sake of being creative.
• It is not designed to please copywriters, art directors, agency presidents, or even clients.
• Its main purpose is not to entertain, win awards, or shout at the readers, “I am an ad. Don’t you admire my fine writing, bold graphics, and clever concept?”

In other words, ignore most of what you would learn as a student in any basic advertising class or as a trainee in one of the big Madison Avenue consumer ad agencies.

Okay. So that’s what an ad shouldn’t be. As for what an ad should be, here are some characteristics shared by successful direct response print ads:

• They stress a benefit. The main selling proposition is not cleverly hidden but is made immediately clear. Example: “How to Win Friends and Influence People.”
• They arouse curiosity and invite readership. The key here is not to be outrageous but to address the strongest interests and concerns of your target audience. Example: “Do you Make These Mistakes in English?” appeals to the reader’s desire to avoid embarrassment and write and speak properly.
• They provide information. The headline “How to Stop Emission Problems—at Half the Cost of Conventional Air Pollution Control Devices” lures the reader because it promises useful information. Prospects today seek specific, usable information on highly specialized topics. Ads that provide information the reader wants get higher readership and better response.
• They are knowledgeable. Successful ad copy reflects a high level of knowledge and understanding of the product and the problem it solves. An effective technique is to tell the reader something he already knows, proving that you, the advertiser, are well-versed in his industry, application, or requirement.

An opposite style, ineffectively used by many “professional” agency copywriters, is to reduce everything to the simplest common denominator and assume the reader is completely ignorant. But this can insult the reader’s intelligence and destroy your credibility with him.

• They have a strong fee offer. Good ads contain a stronger offer. They tell the reader the next step in the buying process and encourage him to take it NOW.

All ads should have an offer, because the offer generates immediate response and business from prospects who are ready to buy now or at least thinking about buying. Without an offer, these “urgent” prospects are not encouraged to reach out to you, and you lose many potential customers.

In addition, strong offers increase readership, because people like ads that offer them something—especially if it is free and has high perceived value.

Writers of image advertising may object, “But doesn’t making an offer cheapen the ad, destroy our image? After all, we want awareness, not response.” But how does offering a free booklet weaken the rest of the ad? It doesn’t, of course. The entire notion that you cannot simultaneously elicit a response and communicate a message is absurd and without foundation.

• They are designed to emphasize the offer.

Graphic techniques such as “kickers” or eyebrows (copy lines above the headline), bold headlines, liberal use of subheads, bulleted or numbered copy points, coupons, sketches of telephone, toll-free numbers set in large type, pictures of response booklets and brochures, dashed borders, asterisks, and marginal notes make your ads more eye-catching and response-oriented, increasing readership.

Why? My theory is that when people see a non-direct response ad, they know it’s just a reminder-type ad and figure they don’t have to read it. But when they see response-type graphic devices, these visuals say to the reader, “Stop! This is a response ad! Read it so you can find out what we are offering. And mail the coupon—so you can get it NOW!”

• They are clearly illustrated. Good advertising does not use abstract art or concepts that force the reader to puzzle out what is being sold. Ideally, you should be able to understand exactly what the advertiser’s proposition is within five seconds of looking at the ad. As John Caples observed a long time ago, the best visual for an ad for a record club is probably a picture of records.

At about this point, someone from DDB will stand up and object: “Wait a minute. You said these are the characteristics of a successful direct response ad. But isn’t general advertising different?”

Maybe. But one of the ways to make your general advertising more effective is to write and design it as a direct response ad. Applying all the stock-in-trade techniques of the direct marketer (coupons, toll-free numbers, free booklets, reason-why copy, benefit-headlines, informative subheads) virtually guarantees that your advertisement will be better read—and get more response—than the average “image” ad.

I agree with Howard Ruff when he says that everything a marketer does should be direct response. I think the general advertising people who claim that a coupon or free booklet offer “ruins” their lyrical copy or stark, dramatic layout are ineffectual artists more interested in appearance and portfolios than results.

ABOUT THE AUTHOR:

Bob Bly is a freelance copywriter with 20 years experience in business-to-business and direct marketing. He has written direct mail packages for Phillips Publishing, Agora Publishing, KCI Communications, McGraw-Hill, Medical Economics, Reed Reference Publishing, A.F. Lewis, and numerous other publishers.

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Bob Bly
Copywriter, Consultant and Seminar Leader
22 East Quackenbush Avenue, 3rd Floor, Dumont, NJ 07628
Phone (201) 385-1220, Fax (201) 385-1138

email: rwbly@bly.com

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