19 Do's and Don'ts of Award Winning Entrepreneurship

by Scott Ginsberg (honored to call him a friend)

DON’T allow people to make you feel bad for being awesome.
DO personally amputate anyone who doesn’t believe in or support you.
And surround yourself with people who love and inspire you.
Who could you call at 2 AM?

DON’T be so interested in creating a work of art.
DO be interesting in becoming a work of art yourself.
And just know that it’s never truly finished.
What did you create today?

DON’T be selfish with your knowledge.
DO share your expertise generously so people recognize it, become addicted to it and eventually depend on you for it.
And the world will open up to you.
What did you teach today?

DON’T be the most unique.
DO work the hardest at your uniqueness, know it well, amplify it, commit to it and stay consistent with it.
And the market will reward your handsomely.
What value are you prepared to deliver to others so that they will voluntarily give you their money?

DON’T feel the need to justify yourself to, waste your time on, or become upset if, you piss off people who don’t know how to value you yet.
DO the thing that makes people watch you with breathless interest.
And that select pool of individuals will be all the support you need.
To whom are you a rockstar?

DON’T feel the need to tell people everything you know to convince them.
DO regularly put yourself in front of economic buyers so when they DO feel the need, you’re the trusted advisor they think of first.
And that will be all the marketing you’ll ever need to do.
Do you have marketshare or mindshare?

DON’T just sit in bed mulling over things.
DO get up and go think on paper.
And your ideas will be executed significantly sooner.
How much money have you lost because you didn’t feel like writing your ideas down?

DON’T live your life in boxes.
DO realize you don’t need anybody’s box.
And you will be set free.
Do you pick the box that says, “Other”?

DON’T get fancy and try to appeal to everyone.
DO be courageous enough to go with something simple and focused.
And your message will have the best chance of getting through and sticking TO people.
Does your marketing pass the 5th Grader Test?

DON’T spend any extra time trying to impress yourself.
DO make a conscious effort to inspire and wow the masses.
And incidentally, you WILL be impressed.
Whom have you made gasp this week?

DON’T obsess over the need for approval from anyone other than yourself.
DO learn to affirm yourself by applauding internally.
And you’ll get standing ovations every time.
Are you your own #1 fan?

DON’T recreate what’s always been recreated.
DO produce something people have a yearning for.
And you will capture the world’s imagination.
Do you bring a new lens or just regurgitate recycled wisdom?

DON’T apologize for the one thing you are that consistently wows people.
DO give your audience permission to be taken over by your performance.
And they will stand in line and pay higher prices than they know they should.
How often do people see you, being you, in your element, doing what you do?

DON’T compete.
DO create.
And you’ll redirect your energy into something you can win at, every time.
What did you create today?

DON’T spend most of your time planning.
DO spend most of your time building.
And action will become the engine that drives your credibility.
Do you really need to attend another mastermind meeting?

DON’T be stopped by not knowing how.
DO flirt with impatience, ambiguity, irrationality and insanity.
And you’ll discover that logic is overrated.
How much money are you losing by waiting until you know what you’re doing?

DON’T become so absorbed in the limitations of your condition that you don’t explore the creative possibilities of the situation.
DO move in the direction that helps you build your usefulness.
And in so doing, you will be performing an act of worship.
Why were you designed to cure?

DON’T fill up your time with mindless efforts to prove yourself.
DO fill up your time with mindful efforts to improve yourself.
And every day, part of you will get stronger; and part of your life will get better.
How did you add value to yourself today?

DON’T be limited by the thoughts others have tried to set in motion for you.
DO ignore the would-be deflectors of your one true dream.
And plunge forward into the vortex of swift, focused action.
Whose life are you living, really?

LET ME ASK YA THIS…
What are your entrepreneurial do's a don'ts?

LET ME SUGGEST THIS...
For the list called, "65 Things I Wish Someone Would Have Told Me When I Started My Company," send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
scott@hellomynameisscott.com

Use A Tele-Seminar to Boost Your List and Sales

Use a Tele-Seminar to Boost Your List and Sales

As an affiliate marketer you can really boost your sales and your customer lists by holding a tele-seminar. A tele-seminar is a great way to reach out to your list members and build-up a trusting relationship with them. And, as you know, this positive relationship helps you to ultimately gain sales and even more list members!

Why a Tele-Seminar and What is It Exactly?

A tele-seminar is simply a meeting over the telephone. To host a tele-seminar you can set one up with a telephone service provider, and have your list members’ call-in to a specific number at a scheduled time.

Once you have the call up and going, you control who is speaking. You can opt to do all the speaking on your calls or have guest speakers. And, if you choose to you can even open up your call-in lines at the end of the call for questions.

A tele-seminar is a much more affordable option than trying to meet with people in person, yet it still gives your list members that “personal” feeling like they know you a bit. Tele-seminars are a great way to pass along information, educate your list, and sell products, if you follow a few simple guidelines, such as those which follow.

Where Do Your Callers Come From?

The people who call-in to your tele-seminar are going to be the people from your mailing lists, and the people who find your announcement on your various websites. Have people sign-up for your tele-seminar and then e-mail them the information of where to call. Send a couple follow-up messages and remind people to attend.

What Day and Time are best for Tele-Seminar Attendance?

One hurdle you face once you have decided to host a tele-seminar is what day of the week and what time do you host it. Extensive research into this has shown that the best days are Tuesday and Thursday and the best time is about 6pm in the evening when people are home from work. It is best to try to aim for these days and time rather than try to “reinvent the wheel” and test days and times needlessly.

What is Your Call Agenda?

Every tele-seminar needs to have an agenda. To come up with ideas for your calls you need to understand what your list members are looking for and how you can help them achieve it through your call. Is there something you can talk about which will educate them? Can you find a guest speaker who they will be excited to hear from? Think about your list members needs and go from there. And, don’t feel like you have to have tons of things to talk about. A simple 30 minute call about a single topic of interest will suffice.

The basis of your tele-seminar should be to educate your callers. You may wish to sell to them, through your websites and even your guest speakers, but ultimately you want your callers to be learning something and appreciating that you want to give them something of value. It is from this feeling of building a relationship with you that they will purchase from you either immediately or later on down the line.

When you have a guest speaker, you want to really hype them up and sell them – do not sell their products! However, just by listening to them talk, and by your association with them, you will sell their products, and your own, from just simply hosting the call.

Tele-Seminar Call Etiquette 101

You want to handle your call in a professional manner. This means that if you are working from home you want to be in a quite place. You want to introduce yourself and anyone else who is speaking. You want to chat a bit at the beginning about where you are located or something which will help you to connect to your callers. Let your callers know that you all have similar things in common in your lives.

On your sign-up page you should have a nice, professional photo of yourself. You might also want to have an audio clip. This allows your attendees to feel like they know you and have seen and heard you before.

The most important thing you can do for your callers, and your own professional reputation, is to be on time to your tele-seminars. If you are late your business will really suffer over time.

No, Don’t Hang Up!

Studies have shown that most callers will hang-up from a tele-seminar after 10 minutes if they are bored or not learning something. This means that you have 10 minutes from the start of your call to get your callers engaged.

One way to keep callers on the line is by giving them a bit of a hook. To do this you will want to tell them about something which is coming up, and then talk about something different. For instance, if I were giving a tele-seminar I might say that I have an exciting announcement about a new product coming up in a few minutes. Because of the natural curiosity of people, they will stay on the line because they want to know what your new product is. By subtly doing this a few times, you can hold your caller’s attention through the entire call.

Reuse and Recycle Your Tele-Seminars

One of the biggest advantages you have with tele-seminars is that you can reuse them in unlimited ways to further capitalize on their time and effort. You can record your sessions and offer them as MP3 files on your website. You can have them transcribed and converted into eBooks. You can take the resulting eBook and break it down into articles to use for article marketing and SEO. Think of all of the marketing possibilities you can come up with by hosting a single, 30 minute tele-seminar.

Final Thoughts

As you can see, a tele-seminar can be a great addition to your internet affiliate marketing ventures. You can use them to build great relationships with your lists, make joint ventures with others through their being a guest speaker on your call, and can then use the information over and over again in many other moneymaking ways. All in all, tele-seminars are great vehicles for making money and building excellent relationships with your list!

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