First Steps in SEO

Today, Internet has become a source of potentially huge earnings and so businessmen who normally operate "offline" try to expand their business (usually small to moderate) to new sphere. In most cases these people first become overwhelmed by the number of new terms and information. Usually they become bombarded by offers and spam messages from people who call themselves SEO experts and offer tremendous results within short time. In order not to waste your time and money on a service with doubtful quality, read this article first.

Let's start with several questions to people who are new businesses. What do you expect from SEO? Do you want to use it because you want to see your website on the top page of search engine listings? Or would you like to know what people want and seek in products like yours and want to apply SEO because it's known as a mirror of people searches?

If your primary aim is to become #1 in your field, think again prior to starting. Today search engines use complicated algorithms that involve multiple factors and it is, in true, unlikely for any new business to become high rated by search engine within short period of time. You will have to wait and, maybe, you will have to wait for a long time. Are you prepared for this?

I may suggest you have seen so many "super offers" that promise to make your website popular and "defeat Google", but believe me, these are nothing but marketing tricks that have one aim – make you open your wallet and pay. If you purchase one of such programs, most probably the only thing you get will be some basic SEO knowledge that can be accessed online for free and, maybe, a couple of tricks got from blogs devoted to SEO.

In general these "super programs" are nothing but a waste of money. Search engines like Google have crews of talented programmers who work on the same problem – how to make sophisticated search algorithms and better crawl websites. Even if some individual programmer finds out a "gap", it will be closed pretty soon.

So you may wonder there's no way to become top ranked within short time. No, there's one way and it implies spending money. This means you should participate in paid listings. Sign up for Google AdWords program, select your keywords, set up highest winning bid and your website will appear at the very top and in right column of search results that include your keywords. It sounds simple, but there are several problems that must be mentioned.

First, not all businessmen have sufficient funds for such Internet campaigns. If you just start your business online, most probably you're ready to spend some cash, but you'd like to escape serious investments. Second – people who use Google often know where paid advertisements are located and they expect to see paid service or product there. That is why people usually prefer clicking the results of organic search first.

So now let's move back to the question posted below. SEO is really important for new businesses because this is the only way to make search engine pay attention to things you offer and they may be pretty close to the products wanted by your potential customers.

The points that will be important for beginners:
- Proper keywords. Find out what people type in their search engine bars when they try to find a product similar to the one you offer. Make sure you use these keywords in your content and most important one is present in your domain name and titles.
- Check your sitemap. It should be well-organized and provide error free data. Check inner linking system. It should be simple, but effective.
- Someone said "content is king". Today this phrase is still very true. Content rich in keywords wins. Do not turn your website into a bare price list. Each product should have a description between 300-700 symbols. Note images are good for people, but search engine robots cannot index information on pictures, so try to create a combination between images and text.
- Incoming links and outcoming links. When you post links to other websites, be careful. Post links wisely and preferably to related websites. Avoid numerous links to unrelated ones as this may cause lowering in the rank. In worst case your website can be considered as spam by Google.

Traffic Travis is Now Free...WOW

I'm really happy to announce that Traffic Travis 3.0 has just been released, and is available for you to download RIGHT NOW.

So don't let me keep you... go grab it now! It doesn't cost a bean and it's packed full of killer tools for both SEO and PPC campaigns.

Traffic Travis

These tools include:

* On-page SEO analysis - This is great, it's like having your own personal SEO expert taking a look at your webpages and giving you hints for improving your search engine rankings.
* Competition analysis - find out exactly what keywords your competitors are bidding on
* Keyword research - find thousands of related keywords
* Backlink checker - find out what sites are linking to you (and your competition), what their page rank is, and other essential details.
* There's so much more inside, but you know what? It doesn't cost anything, so you may as well test drive it for yourself!

You can download Traffic Travis 3.0 right now and start using it right away:

Traffic Travis

To Your Success!

Timothy Kendrick

A Top Secret Way You Can Get Google AdWords Pay-Per-Clicks FREE

Image via CrunchBase

A new breakthrough secret is all you now need in order to get your Google AdWords pay-per-clicks FREE!

A gentleman from New York discovered what he calls an "oversight" on the part of 99.9% of all marketers that allows him to get otherwise paid-for advertising at Google as well as all other search engines that allow sponsored ads.

And no, nothing about his "secret" is illegal - nor does it require that you know someone on the "inside" at Google, Yahoo, MSN, Overture and others.

Instead, the New Yorker boasts proudly "...this is something that I caught onto just before 2000 when there was so much search engine craze running around, and started doing small just to test things at first ... but which I later expanded on after getting the hang of it."

This same fellow went on to start and operate sixteen separate online companies selling everything from pet food, DVDs, children's toys & games, books, software, and sold not only his own manufactured products but became an affiliate for other web businesses - all the while applying his mastermind secret.

Over the course of nearly eight years the New Englander confesses "I've actually gotten over $87 million in advertising that using my secret I never had to pay for ... and the largest share of which was more recently in Google pay-per-clicks as well as other forms of pad advertising at search engines ... all of which I got for free ..."

So powerful is his secret that he's able to monopolize any niche online, and can always secure the top premium spots just above the usual organic results featured at most search engines.

He still has to set up an account with the search engines - but after applying his secret he is removed from having to pay for all the costs otherwise involved.
Again, nothing about his secret is either illegal or robs from the search engines.
One spokesperson from one of the most popular search engines said chuckling after being made privy to this amazing secret "Wow! Ha! This is really unique ... and in my expert opinion it would only serve to enhance and bring more business to us at [name of search engine withheld for legal & confidentiality reasons] and not cause us to lose business in the slightest. Amazing!"

The northerner revealed that in this nearly eight years' period of time since applying his secret he's done well over $300 million in sales revenue with a most diverse line of products, and most recently in the last two years netted nearly $166 million after really "buckling down and pressing my secret to its fullest potential."

Now to everyone else's fortune, the city slicker is releasing his secret for getting an unlimited amount of pay-per-click ads to the general public. But he's not promising any of us for how long.

A bit of an eccentric, the gentleman says "We'll see just how long I can make it available before it saturates things."

One famous public web guru pointed out that although this man may gain economically more so as a result of the publication of his secret "he's already so amazingly rich that whether he continues or discontinues its sale will neither make nor break the man, but not grabbing it for yourself while it's still available could prove disastrous for you as you may only have one chance, and a very limited one at that, to get this."

It is currently available at:


FreeGoogle

...so you may want to head on over there now and get it.

It's in a very easily readable format and is quickly and readily understood and mastered by anyone with even a 4th grade reading level.

While you're there, why not scroll down and review for yourself the huge successes others are now having with this incredible breakthrough in targeted advertising now made freely available to the rest of us?

FreeGoogle

People Search: How to Quickly and Easily Find Someone You Lost Track Of

Recently my wife's sister got curious about what had happened to her first husband after they split. That marriage had ended badly and they hadn't been in contact for nearly thirty years. She tried searching for her ex-husband's name on Google and Yahoo but didn't get any hits. Knowing I do research online in my work as a professional writer, she asked if I could find out anything.

I write for business and technical publications, so I use a number of high-priced databases for in-depth research. But I suggested she try a simpler alternative - a solution I use myself when I want to find someone quickly and easily. I recommended she try one of the people search database services. Even the better ones cost so little, they're practically free. Most offer a trial period. I gave her the name of one to try.

She was dubious. She's not very comfortable using her computer for much more than email. Her stab at the search engines had already left her flustered. Now she was going to have to "sign up for something and learn something completely new... oh my goodness," was the way she put it.

Yet, later the same day I suggested it, she emailed back excitedly. In just minutes, she'd found out all kinds of information about her ex. It turned out that he'd done something of a turnaround after they'd broken up. Their divorce resulted from fights over his serious drinking problem. After they broke up, though, he'd eventually gone back to med school, gotten his MD and become an orthopedic surgeon. He'd even been instrumental in developing some sort of device used by other surgeons in his field.

Unfortunately, the poor fellow had passed, but at least my sister-in-law found comfort in knowing that things had worked out for him after all. She remarked that even though their relationship ended in the worst imaginable way, it had started from a good point. She said she hadn't really wanted to contact him. She just wanted to know what had happened to him.

Sometimes all we want is just to satisfy our curiosity about what happened to someone we've lost track of. Most of us have an old friend or acquaintance we still wonder about.

A Better Way to Find People

I suspect that's what makes people searching so hot. As many as half a million times a month, someone searches on Google alone, looking for a way to find a lost person. Whether it's someone from the past with whom we've lost touch, or someone we met last weekend and yearn to see again, were always searching for others.

Unfortunately, most general searches fail. Just like Googling failed for my sister-in-law. The information is out there, somewhere. But being forced to sift through so many unrelated results makes it nearly impossible.

That's why I recommended she use a people search service - sometimes they're called Internet Detective services. They pull all the information spread across thousands of servers and combine it into people-specific search databases. Then when you drop in a name or an address or a phone number, whatever bit of information you have, you get instant gratification. Up pops the latest scoop about your person.

That's totally unlike the cold mechanical response a Google or Yahoo gives:

Results 1 - 10 of about 55,100,000 for Joe smith. (0.06 seconds)

You can almost hear the search engine yawn.

By the way - most searchers don't know this - search engine results don't actually extend beyond about a thousand entries. Even when the search engine results page says they found millions and millions of hits, they don't actually bother to dig it up and give you access to all of it. They're really just estimating from their own database tables. Even they know it's a waste of time.

Yawn, yawn, yawn

On the other hand, it's exciting when you do a person search on a dedicated database. You find what you're looking for in seconds. Plus, you not only get current information, often you get historical data too. You find not only where the person is now but also where they lived or worked before that and before that and before that.

You can sort of see your old friend's life laid bare. (Now what in heaven's name was George doing in Poughkeepsie, New York, in winter. He always hated the cold)

Sometime you find a person's life didn't turn out the way you'd have thought. That's when the Criminal Check part of the service can help you find out what prison they ended up in!

When You Choose a Personal Search Service, Here's What to Look For

If you decide to try out a personal search database, here are the things I've found important to consider during a review

1. Free versus Paid

I've been disappointed by the free services. Their main concern seems to be to try and get you to click on some of the pay-per-click ads they're displaying - so they can make a little money.

2. Speed

You want a service that responds quickly. Make sure you try it out. A fun test is to do a search on yourself. You get to check speed and accuracy!

3. Proprietary Database

If a service compiles their own database, they must be fairly successful. It's costly to build and maintain. Such well-funded providers are much more likely to stay around. From a usability standpoint, it's better too. You get a single interface that you can quickly learn.

And I've never seen a free service that has its own database. Most of the free services I've checked out are really just link farms - they just point you at some public or government database.

4. Training and Support

Be sure you can easily learn to use any service you choose. Actually, you'll find the better services are intuitive - how to search will make sense as soon as you look at it. But better services will also provide extra, in-depth searching. If you ever need the extra, it might require you dig into it a bit before you can fully use it. Just make sure your service has easy, accessible ways to learn, like tutorials.

And don't ignore support. Sooner or later you'll have questions or there will be something you need help to get resolved. It's best if they offer free, live support.

Final Word

Join the millions using the web to track down old friends and new friends. But make it easier on yourself by using a People Search service rather than a general search engine. Have fun finding out exactly what did become of your old friend (or even your old, not-so-friendly ex)

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