5 Ways to Make Your Business a Friend of Simplicity

Chopin once remarked, “Simplicity is the final achievement. After one has played a vast quantity of notes and more notes, it is simplicity that emerges as the crowning reward of art.”

Bravo!

What about you? Is your business a friend of simplicity?

If it’s not, you’re losing money. Every day. And here’s why:

Simplicity is currency. Especially since we live in hyperspeed, A.D.D., instant gratification culture.

Simplicity is approachability. Because: Complexity = Conflict = Avoidance.

Simplicity is eloquence. Because it’s more listenable, more readable and more digestible.

Simplicity is elegance. Think Oscar Night. Think Joan Rivers: “Who are you wearing?” Which fashions usually win?

Simplicity is sophistication. That was Da Vinici’s philosophy. That simple was nothing but complex in disguise.

BUT, HERE’S THE CHALLENGE: Simplicity is hard. It requires more energy, more brainpower and more courage that complexity.

Seth Godin talked about this idea during a recent interview. He said, “Simplicity has an enemy: Fear. Fear demands places to hide, and simplicity can't offer that.”

He’s right. Fear comes in the form of that little red shoulder devil, constantly whispering in your ear that complexity is the answer.

But it’s not. Simple is.

So, I invite you to explore these five practices for making your business a better friend of simplicity:

1. STOP being fancy. Trying to appeal to everyone inevitably fails. Simplicity, on the other hand, is a fashion that never goes out of style. Fight for every inch of it.

2. STOP creating riddles that take too long for impatient customers to solve. As your company implements its simplicity strategy, ask yourself five questions:

a. Is this idea simple enough that a kindergartner could understand it?
b. Can this idea be explained in less than ten seconds using less than ten words?
c. How easy will it be for people to repeat this?
d. How much more could you distill the essence of this concept?
e. What three things could be done immediately to make this simpler?

3. STOP rejecting simple. Simplicity isn’t crushing the complicated – it’s eliminating the extraneous. So, start eliminating the unnecessary so the necessary can speak. People will listen.

4. STOP making things bigger than they need to be. Be courageous enough to go with something simple and focused. Your message will have the best chance of getting through (and sticking TO) people.

5. STOP complicating your message. It’s like admitting to your customers that you haven’t reflected upon or extended concern for them. Simplicity, on the other hand, helps customers feel in control.

Ultimately, simplicity IS a valid business strategy.

JUST REMEMBER: The world is loud. People are busy. And they don’t care about you.

Disengage the essential, or live with being ignored.

LET ME ASK YA THIS…
Is your business a friend of simplicity?

LET ME SUGGEST THIS…
For the list called, "11 Ways to Out MARKET Your Competitors,” send an email to me, and you win the list for free!

* * * *
Scott Ginsberg
That Guy with the Nametag
Author, Speaker, Coach, Entrepreneur
scott@hellomynameisscott.com

Investing Basics – What Are Your Investment Goals

When it comes to investing, many first time investors want to jump right in with both feet. Unfortunately, very few of those investors are successful. Investing in anything requires some degree of skill. It is important to remember that few investments are a sure thing – there is the risk of losing your money!

Before you jump right in, it is better to not only find out more about investing and how it all works, but also to determine what your goals are. What do you hope to achieve with your investments? Will you be funding a college education? Buying a home? Retiring? Before you invest a single penny, really think about what you hope to achieve with that investment. Knowing what your goal is will help you make smarter investment decisions along the way!

Too often, people invest money with dreams of becoming rich overnight. This is possible – but it is also rare. It is usually a very bad idea to start investing with hopes of becoming rich overnight. It is safer to invest your money in such a way that it will grow slowly over time, and be used for retirement or a child’s education. However, if your investment goal is to get rich quick, you should learn as much about high-yield, short term investing as you possibly can before you invest.

You should strongly consider talking to a financial planner before making any investments. Your financial planner can help you determine what type of investing you must do to reach the financial goals that you have set. He or she can give you realistic information as to what kind of returns you can expect and how long it will take to reach your specific goals.

Again, remember that investing requires more than calling a broker and telling them that you want to buy stocks or bonds. It takes a certain amount of research and knowledge about the market if you hope to invest successfully.

Recommendation The Buffett System. 'The Quick, Easy, And Automatic Way To Invest Just Like Warren Buffett!'